Three days after launching the entry-level Moto E3 Power in India, Lenovo proudly revealed that the Chinese tech company managed to make history as the said device became the best-selling day one smartphone ever released in the southern Asian country. More specifically, as Amit Boni, the general manager at the Indian branch of Motorola Mobility revealed in a succinct tweet, the Moto E3 Power managed to sell 100,000 units in the first 24 hours since hitting the market this Monday. Despite the modest $120 price tag and a large pool of potential customers, that’s still an impressive figure in a country where several large brands are fiercely fighting for smartphone market share on all fronts.
Moto E3 Power is the third iteration of the Moto E smartphone which boasts a 5-inch display featuring a resolution of 720 by 1280 pixels, a 1 GHz quad-core MediaTek CPU, 2GB of RAM, 16GB of internal storage, and a microSD card slot. In addition to that, the device is equipped with an 8-megapixel rear camera and a 5-megapixel front one. It also features a water-repellent coating, a LED flash, and two SIM card slots. Moto E3 Power shipped with Android 6.0.1 Marshmallow and all of the standard accessories. In other words, it’s an incredibly feature-packed device for its cost and punches way above its weight.
Last month, numerous reports from China suggested that Lenovo has worked out a new mobile strategy with Motorola in the center of it. More specifically, the company made big plans to use the Moto brand in order to revive its struggling mobile business. Whether that idea works out or not, Lenovo is definitely off to a good start. Even if it doesn’t completely succeed in turning Moto into a strong brand it once was, Lenovo at least made a somewhat stable foothold in the entry-level smartphone market and can generally be rather pleased with its acquisition of Motorola. Namely, the Chinese tech giant bought Motorola from Google for $2.91 billion in 2014, almost $10 billion less than what Google paid for it in 2011. Granted, Google kept all of Motorola’s patents under the name of Motorola Solutions but that wasn’t what Lenovo was primarily interested in, anyway. That is because the Chinese consumer electronics manufacturer wanted to use the Moto brand in order to gain a bigger foothold in the US where it currently simply cannot compete with the likes of Samsung and Apple.