According to Motorola Vice President Magnus Ahlqvist, Motorola’s latest budget smartphone, the Moto G, has become the best selling smartphone in the history of the company. We already knew it was beating expectations, but it’s pretty impressive that it’s now outsold every other smartphone Motorola has made, and it’s only been out for 6 months.
Ahlqvist explained that a large factor in getting sales this high had to do with the Indian market, where consumers are very picky about their phones. Motorola tackled this by partnering with Flipkart, a very large Indian online retailer, and chose to sell the phone online-only. Seems like a weird strategy, but it’s worked extremely well for the company and they’re continuing to make a profit on every Moto G sold.
As far as the looming Lenovo acquisition goes, Ahlqvist seems pretty optimistic about it. He priased Lenovo on being able to compete in the PC industry and their rapid growth in the smartphone industry, so he expects the synergy between the two companies in the future to be very profitable and successful for both sides.