Was it all a dream? Maybe Motorola doesn’t really want to release fewer models in 2012, or maybe these RAZR editions are just the last we’re going to see of this market flooding strategy of theirs. Either way, it looks like soon we’re going to see yet another RAZR model, this time one that has unlocked bootloader and is destined for Europe.
In case you were wondering, it won’t have the 3300 mAh battery that the RAZR MAXX has, even though I think all phones should have that kind of battery, from low-end to high-end, because I think the extra battery life is worth the extra battery cost. But seeing how things are going, I wouldn’t be surprised if they release a RAZR MAXX “Developer Edition” a couple of months after they release this one, too.
I find it interesting that instead of releasing an unlocking tool like HTC does, they decided it’s better to just release another model instead, which probably has nothing different compared to the original RAZR, seeing how even the MAXX has the exact same software, so don’t expect any Android 4.0 from it. Maybe I wouldn’t have anything to say against this if they were releasing a “locked” version and an “unlocked” version in the same day.
That would make sense to me. Sell the locked version to people who couldn’t care less about it, and the unlocked one to people who might want to unlock it later on. How hard can it be, since it’s just about a little software modification? But apparently Motorola doesn’t want to do that, and they’d rather try to milk the market by releasing “another version” a few months later, even though it’s the same phone with the same software.
I really don’t like it when manufacturers do something like this. For example another tactic of some manufacturers, is to release the black version in one month, and a white version 2-3 months later, just because they think they will get a tiny boost in sales. I find it pointless, and it’s only going to annoy your customers who might have preferred the white version, and the next time they’re going to buy a phone they will wait a few more months to see if the white version appears, only to change their mind at the last minute when a competitor releases a better phone. I think manufacturers may be positively surprised to find out their customers will like them more when they don’t try to take advantage of them at every turn.
New Motorola RAZR™ Developer Edition will feature unlocked bootloader in Europe
We have some news for the community of people interested in unlockable/relockable bootloaders. Today, we announced a step forward in Europe with the availability of an unlockable version of our most in-demand product: the Motorola RAZR™ Developer Edition. This solution allows us to continue meeting our carrier and regulatory obligations, but also meets the needs being expressed by our developer community.
In the coming months, we also plan to introduce an unlockable developer device in the United States through MOTODEV, Motorola’s global developer network. Stay tuned to Motorola’s Developer site for additional info.
EU-based consumers can pre-order the Motorola RAZR Developer Edition through the Motorola Shop. Post-purchase, the MOTODEV site will contain all support info for unlocking, relocking and locating build files, as well as access to additional developer resources. The Developer Edition will have all the same great features as the Motorola RAZR: an impossibly thin design, hyper-vibrant Super AMOLED Advanced display, KEVLAR(R) fiber and more.