The launch of the Moto Z range hasn't meant Motorola has abandoned its affordable Moto E line, in fact the company has just announced the third entry in the series with the arrival of the Moto E3.
Not all the details are available yet, but from what we do know it sounds like it will continue in the footsteps of the Moto E (2015), with a rock bottom price and surprisingly solid specs.
Here's everything we know so far, from what it will cost and when you can get it, to the confirmed specs and features.
Cut to the chase
What is it? Motorola's cheap champion
When is it out? Early September
What will it cost? £99
Moto E3 release date and price
Motorola is launching the Moto E3 in early September. In the UK it will cost you £99 (around US$130, AU$170) and the handset will be available from Tesco, Amazon, Argos, O2 and other selected retailers.
There's no news yet on the price or release date elsewhere, but we'd imagine it will launch at around the same time in other countries.
Moto E3 design and screen
Motorola hasn't said much about the design of the Moto E3, but from the pictures it's clear that it has a plain plastic back in black or white, with the usual Motorola dimple. It looks very similar to the Moto E (2015), albeit with a different camera design.
One thing Motorola has said though is that the new Moto E is splashproof, with a nano-coating creating a water repellent barrier, helping it survive spills and light splashes. But this isn't full waterproofing we're talking about, so don't take it swimming with you.
The Moto E3 pack a 5-inch HD display, up from a 4.5-inch 540 x 960 one on the Moto E (2015). It also has a built-in smudge-resistant screen protector, to help it keep clear of fingerprints.
Moto E3 camera and battery
Motorola has stuck an 8MP camera on the back of the new Moto E and a 5MP one on the front and going by the images the rear snapper appears to have a flash.
That's a big upgrade on the 5MP/VGA pairing on the Moto E (2015), especially as there was no flash present there.
The battery is a 2800mAh one, which according to Motorola will last a full day of mixed use. It sounds like you'll still need to put it through daily charges, but it's a lot larger than the 2390mAh one in the Moto E (2015).
Moto E3 OS and power
The Moto E3 has a quad-core processor, though Motorola hasn't confirmed what make and model it's using.
There's no word on how much RAM the phone has either, but it runs Android Marshmallow, supports 4G and has a microSD card slot to boost the internal memory (which likely stands at 8GB or 16GB, but hasn't been confirmed).