The new advertisements are pretty straightforward in their goal in highlighting specific functions of the new device. Motorola Assist and Moto Voice are the pair of software features highlighted at first, and it’s no surprise that Motorola would want to bring attention to them considering how well they make the device stand out. Using your voice was easy and comfortable on the original Moto X, but Motorola wants to show how much easier it is with the new handset.
The last video is all about the new Moto X’s 13-megapixel camera. Of course, it wouldn’t be a Moto X if you couldn’t rotate your wrist a couple of times to activate the camera, which the actress in the video perfectly times with a great skateboard trick (to no one’s surprise, obviously).