When it comes to meeting and exceeding customer expectations, it’s about a whole lot more than simply creating an exceptional product. Of equal importance is the customer service you provide before and after the purchase.
For HTC this includes “HTC Advantage”, a program that essentially offers free replacements for broken phone displays. This is certainly one of the advantages to choosing an HTC device like the One M8, but it’s important to note that HTC isn’t the only manufacturer that has such a replacement policy.
In a discussion about broken screens over at Reddit’s Moto X subreddit, several users revealed an interesting tip: it’s seems that you can often get your phone’s screen replaced after an accidental break, at no charge to the consumer. Looking for further clarification, we spoke to a customer service rep and confirmed that the free screen replacement service applies to any phone bought directly through Motorola or customized with the Moto Maker. This not only includes the Moto X, Moto G and Moto E but the policy will also be in place for upcoming devices such as the Motorola X+1.
It goes without saying that this is an excellent customer perk, especially considering Motorola charges $175 to those who bought the phone outside of their store or without customization.
Bottom-line, if the idea of a 1-time free screen replacement seems like something you’d want from a phone, you have two manufacturer choices at this point: HTC or Motorola. Here’s to hoping that other Android OEMs follow their example down the road.