Guess who’s back, back again? Moto’s back, tell a friend. Sorry, I couldn’t resist. On a more serious note though, Motorola does appear to be back in business.
The business of making smartphones, that is. And specifically, the business of making smartphones like no other OEM. True, that hasn’t always been a good thing, with the company’s recent financial woes standing as a witness.
But ultimately, how can you not root for the inventors of the iconic “Droid” term and the impressive (at the time) first members of the family? Not to mention the makers of the Maxx devices, one of the few that have focused on battery life at least as much as on cute designs or raw power?
The four are just about confirmed, but at the same time remain awfully secretive for gadgets that are likely one month (or less) away from their formal intros. That said and without further ado, here’s everything we know about them:
Instead, what Motorola is trying to do with the X is offer a budget alternative for tech-savvy folks that simply can’t afford to pay the piper on one of the above mentioned “monsters”, but still want a solid, premium (-ish) user experience.
And that actually brings us to what we think will be the main focus of Motorola’s future marketing efforts – experience. Not specs, not numbers, not cold facts, not hardware, but subjective user experience.
Sounds like a tough sell, I know, but that’s where that whopping budget should kick in, trying to make people understand that, through software optimizations and wise design choices, the X will feel like no phone released before. It will be easy to hold, smooth as butter, elegant, filled with sensors that you actually need and void of the bloatware that makes UIs like HTC’s Sense so annoying.
That doesn’t mean Moto X’s specs will not be in any way important or will put this at the bottom of the Android food chain. Not at all, as rumor has it the phone will come with a 720p display (probably a 4.7-incher), dual-core Snapdragon S4 Pro CPU, 2 GB of RAM, 16 GB of storage, 10 MP rear camera, 4G LTE speeds and Android 4.2 Jelly Bean in tow.
Now, can you imagine all that in a customizable, slim and sleek package costing a mere $300… outright? And can you really tell me you’ll give a damn it’s not quad-core, Full HD or doesn’t pack a 13 MP camera at that point? I didn’t think so.
Droid Razr Ultra
Okay, spec junkies, this one’s for you. Initially thought to be a budget-conscious mid-ranger too, the Ultra is now believed to go head to head with all the Android giants in terms of cold numbers.
Rumor has it the thing will be a 5-incher with Full HD screen, quad-core Qualcomm Snapdragon 800 CPU and 2 GB of RAM. A 10 MP rear camera is also in the mix, though that doesn’t sound so spectacular, to be frank.
Then again, the design looks like a winner to me, being reminiscent of old Razr phones, but at the same time a very clear step towards the future. You will get Kevlar backing and a solid overall exterior, plus a fairly slim profile.
Most likely to be unveiled on August 8 alongside its “cousins” (to be detailed below), the Razr Ultra might land in Europe besides America, of course sans the “Droid” branding.
New Droid Razr Maxx
Just like last year, Motorola is tipped to unveil two high-end phones, one “regular” and one with extra battery juice. Given the 2012 Razr Maxx was a 4.3-incher with a ginormous 3,300 mAh battery, we can’t even begin to imagine what kind of ticker the 5-inch follow-up might pack.
4,000 mAh? 4,500 mAh? 5,000? Nah, that’s just crazy. Or is it? Anyways, aside from the battery bump (and the added heft that will go with it), chances are the Ultra and Maxx will rock the exact same specs.
Droid Razr Mini
What, you didn’t really think Motorola was going to pass the booming “Mini” market niche, did you? Of course not. Unfortunately, we don’t know very much about this Razr Mini, other than it will probably sport a 4.3-inch screen.
That would put it on par with Samsung’s GS4 Mini and HTC’s One Mini in terms of size, so we could be seeing quite a brawl between the three for a big piece of the mid-sized, mid-range phone pie.
In the words of the great Porky Pig, that’s all folks, but it’s also only the beginning. What do you guys think, will we be saying hello again to Moto following the releases of these four phones or a soapy farewell?
Could the Moto X change how we view the “spec war”? Will the Razr Ultra, Maxx and Mini be able to take on Samsung and HTC’s big players? Let us know down below.