JOHANNESBURG, South Africa - In a ruling from the Advertising Standards Authority of South Africa (ASA) on the 22nd March 2012, it was confirmed that an advertising of the new Samsung Galaxy Tab 10.1 was misleading.
The internet ad contained a combination of the image of the tablet and the text
The complaint was against the stated 8GB RAM, as there is no version of Samsung Galaxy Tab 10.1 that supports such amount of random access memory.
The case was filed against MTN, and the company stated in response that apologizes for any confusion caused by the advertising and confirmed that from no on the correct technical terminology “Storage” will be used in the place of “RAM”.
Following the statement of the advertiser, ASA ruled that the complaint is accepted and the advertising is indeed misleading. The Standards Authority ruled on the condition that the advertising is withdrawn in its current format within the legal deadlines and is not used again in future.