When they’re paired with exclusive carrier deals, smartphone release cycles can present a challenge, particularly if you want the latest and greatest handset.
Take the Lumia 930, for example. It launched in February as a Verizon exclusive dubbed the Lumia Icon and is just now becoming available in the U.K. on July 17, says Engadget. Nokia had said as much back in April, saying the Lumia 930 would arrive overseas in June for around $599 off-contract, but that hasn’t made the long wait any easier to digest. Since then and now, several flagship phones have launched, which could leave Microsoft with fewer Lumia 930 sales than originally planned.
Even though the Lumia 930 package is compelling, the timing seems a bit off for those who base purchase decisions based on hardware specifications. A particular problem for some is the processor — there are already several phones available with the next-generation Snapdragon chipset available, for example.
Why Microsoft has waited to bring the Lumia 930 to a wide range of regions sooner rather than later is a bit of a mystery, particularly when the company is trying to grow market share and the Lumia 930 competes well with other devices in this price range. Perhaps the Lumia hardware cycle is slowing or maybe the greater focus is on the faster growing low-cost phone segment. Regardless, those in the U.K. who have been waiting for this phone won’t have to wait much longer. Have those buyers already moved on?