Motorola hasn't been shy with the apps as of late. They've published a handful of new ones in the last few weeks, most of which are exclusive to the multi-carrier Moto X and the new family of DROIDs for Verizon. The Skip app went live just a few hours ago, but the latest is possibly the phones' most visible feature, Touchless Control. It lets the new Motos react to voice while the phone screen is off with the command "OK Google Now."
Don't get excited: the app is absolutely and emphatically only for the Moto X, DROID Mini, DROID Ultra, and DROID MAXX.