Apple has just added two more stories to its Your Verse campaign that shows how people are using an iPad in their daily lives. The new entriesfocus on Yaoband in China and the Slow Roll city bike Ride in Detroit.
Inspired by the pulse of life in modern China, they started by capturing audio samples with iPad and turning them into progressive beats. Nothing was sacred as they flowed in and out of musical genres, mixing electronica with rock, rap, and traditional Chinese songs. We were just like scientists in a lab, trying many formulas, says Peter. Every single song was a surprise, because it was always better than I imagined.
It began simply enough. Just 10 friends on a Monday night ride. Soon it was 20. Then 30. In its second year, the ride grew from 130 to 300 cyclists in two weeks. As the numbers increased, Hall turned to his iPad and made it the command center for all things Slow Roll. We use it for everything we do, from mapping to communicating to ordering new T-shirts, he says.