Just a day after HTC admitted that their 2011 portfolio was uninspiring and below the standard that they’d like to meet, it looks like they will be creating a new division to help streamline their processes for 2012.
Namely, HTC has created a Studio division which will report directly to Peter Chou, their CEO. This division will overlook the new Hero Devices philosophy of creating consumer-desired devices.
HTC says they’re willing to go in any direction to help keep their products fresh and clean. Aside from drastically reducing the amount of devices they come out with (there are a ton), they’ll also consider breaking away from their commitments to certain component providers, such as the longstanding relationship they have had with Qualcomm.
That’s not to say that the Taiwanese company will stop using Qualcomm, but it won’t be their only choice for powering devices as it has been in the past.
Qualcomm was notably late to the dual-core game and everyone else is already falling behind NVIDIA in the quad-core department. HTC doesn’t want to be crippled by their partners’ inability to catch up so they’ll broaden their horizon as they see fit for each device produced.
More than the chipset, HTC especially wants to focus on build quality and battery life of their phones, as well as improve the user experience as a whole. As they see Samsung capturing the market like no other has they realize 2012 is a time for drastic change.
We’ll be excited to see what will come of all this, though it isn’t clear when they’ll start designing devices with this new approach in mind. We could see something as early as Mobile World Congress this month but we won’t hold our breath. [via SlashGear]