Apple’s new iPad sold a whopping 3 million units in the first few days, so you might imagine that future sales might be a bit more limited. Not so, says a survey conducted by William Power of Baird Equity Research, which revealed that 24 percent of Americans are planning on purchasing the new iPad within the next three months.
The survey asked 488 young and tech savvy people whether or not they planned on purchasing the new iPad, and the results were surprising. In addition to 24 percent of Americans planning on buying the tablet, 29 percent of those surveyed internationally also said they want to purchase Apple’s new iPad in the coming months.
Existing users are keen on upgrading. 48 percent of those that already own an iPad plan on purchasing the third generation tablet, and 35 percent of those own the iPad 2. Among new users, the iPad is also popular. 42 percent of the people who said they plan to buy an iPad have never owned an iPad or any other tablet.
LTE support is a strong motivating factor, and 36 percent of the respondents are planning on purchasing an LTE-enabled version of Apple’s iPad, which they will use daily. Funnily enough, while 81 percent of the respondents knew what 4G meant, only 41 percent thought they what LTE stood for (Long Term Evolution), and only 13 percent actually had the correct answer.
In addition to the new iPad, Apple’s iPad 2 is still pretty popular – 15 percent of the survey respondents are going to purchase the iPad 2 now that it’s available at a discounted price. Laptops, however, might be losing some traction, as 28 percent of respondents will be purchasing the iPad instead of a laptop.
Cheaper tablets are still the way to go. 60 percent of respondents cited the price as the reason why they wouldn’t purchase an iPad. That’s still quite a market Apple hasn’t managed to tap, despite its impressive sales and consumer interest.
If you or your friends/family have skipped purchasing an iPad is it because of the hefty price tag?
If you’re already an iPad owner, have you upgraded to the iPad 3? If not, do you plan to in the near future? Let us know in the comments.