In the Apple smartphone popularity contest tracked by the firm, last year's flagship iPhone 5S lagged behind its predecessor, the iPhone 5, which launched two years ago. The even older iPad 2 showed resilience as well, beating out the Apple tablets that followed.
The "S" Stands For "See Ya!"
After a year on the market, says Localytics, the iPhone 5S couldn’t beat the previous model. With a 27% share, the iPhone 5 edged out its successor by 2%.
The iPhone 5 may be the most popular Apple smartphone now, but that’s going to change pretty quickly. People who bought that device on a two-year contract will be eligible for an upgrade this year, and if they buy another iPhone, they’ll probably go for the latest model.
Meanwhile, Apple cleaned a little house, pulling the iPhone 5 from its store. It stopped short of a thorough cleansing of old phones, though. Inexplicably the older iPhone 4S remains in stock. Localytics surmises it could be a ploy to attract low-end shoppers, but that seems redundant, considering the budget iPhone 5C is still alive and kicking. For now, anyway.
Meanwhile, Apple’s tablet team must be scratching their heads over another intriguing detail: Despite numerous releases since the iPad 2—including Retina versions, mini variations and a super lightweight model—that 2011 device is still the predominant Apple tablet, with 29% share of all iPads.
Apparently there’s no such thing as being long in the tooth when it comes to tablets. Certainly, people don’t upgrade them as often as they do phones. Apple also held onto the iPad 2 for a good long while, finally discontinuing it last March.
And despite critics taking aim at Apple’s refusal to put out an enormous “phablet”-style phone or predicting doom at its lagging iPad sales earlier this year, CEO Tim Cook and his company seem to be sitting pretty now.
Apple Moves On From The Past
Bloomberg notes that this time last year, the company’s stock was sagging and, concerns arose about Cook's ability to innovate and move Apple forward without any further lingering direction of departed co-founder Steve Jobs.
Fast forward a year, and the company’s stock is nearing a record high, and Cook is preparing to show off new gadgets birthed under his own leadership.
Not even security concerns in the face of leaked celebrity iPhone photos can seem to bring the company down. Apple stock hit $98.36 by the end of trading on Monday, for an impressive increase of 38 percent from the year prior.
Cook is also about to deliver two radically different smartphones than the company has ever produced before, along with a new smartwatch that bear no fingerprints from the Jobs era.
“They’re on top of the world,” Creative Strategies analyst Tim Bajarin told Bloomberg. “The No. 1 difference between last year and this year is the fact that Wall Street and even the customers have embraced the fact that this is Tim’s company—he’s proven that he not only can pick up the mantle of Steve Jobs but advance it.”