Speaking at the Liberty Media Investor Conference in New York City, Barnes & Noble CEO William Lynch noted few interesting things about the new NOOK tablets.
For one thing, NOOK seems to be selling like hot cupcakes – pre-orders for the NOOK HD and NOOK HD+ are up over 240% from previous NOOK introductions. That’s cool though we don’t have the exact figures to compare with other tablet sales.
In addition, NOOK Media wowed to expand into international markets, following the British debut this fall. Lynch said that the NOOK Bookstore will be available in 10 international markets by June 2013, bringing along its massive collection of digital books, magazines, periodicals and more.
Finally, B&N’s CEO shared a bits of the company’s retail strategy for the holiday season, adding that in addition to nearly 700 Barnes & Noble stores, NOOK products will be available in Walmart and Target, both of which are no longer selling Kindle products to their customers.