The first bundle, officially announced today "in limited supply only," will package an Xbox One console with a copy of Madden NFL 15 and will be available "at select US retailers such as Microsoft retail stores" starting August 26, when the game comes out. In addition to special packaging, bundle purchasers will also get a download code for three NFL Ultimate Team packs. The bundle follows the announcement of EA's Xbox One-exclusivesubscription service, EA Access, which offers early access to demo versions of many upcoming games, including Madden NFL 15.
The second bundle is not officially confirmed yet, but a Microsoft spokesperson told Polygon that the company will be offering an Xbox One bundled with exclusive zombie action title Sunset Overdrive. That bundle will supposedly be the first time the general public has access to a white Xbox One, which was previously only available to Microsoft employees who worked on the system before launch.