Sony is using the emotion of much-loved products from yesteryear as a basis for its new Xperia Z marketing campaign. Clips from the TV advert include watching the Apollo launch on a Trinitron television, roller-skating whilst listening to a cassette Walkman, filming a historic moment such as the fall of the Berlin Wall on a Sony camcorder and playing Gran Turismo on the original PlayStation.
The ad then moves to the present with the introduction of the Xperia Z in the middle of the Holi festival in India. The festival offers a great background to show off the handset’s features with its use of vivid colours, coloured powder and water proving no problem for the Xperia Z.
The video was directed by Tarsem Singh of Immortals fame and uses David Bowie’s ‘Sound and Vision’ track which has been remixed by Sonjay Prabhakar. See the video below along with another that shows actual video footage from the Xperia Z and Xperia ZL smartphones that were taken whilst filming of the ad took place. The new campaign will launch from March 2013 and span 20 regions across TV, print, digital, out of home and retail.