A new name along with a new logo. Thats how Coach.me, formerly Lift, is greeting the new year.
The name change is effective with the latest update to the app, whose release notes include a couple of reasons behind the rebranding as provided by the newly christened Coach.me team.
First, theres the superficial reason, which has to do with avoiding any more instances of the apps being confused with the ride-sharing serviceLyft and other similarly named apps.
And then theres the deeper reason:
The deeper reason is that we are a different company than we were when we started. We’ve kept our original mission, to help you become super human, but we’ve pivoted wildly from our initial product idea. The name, Coach.me, reflects that pivot.
Indeed, while it still offers guidance on forming positive habits, Coach.me is now mainly a coaching platform. It enables you to choose goals, set up free or paid ($14.99) in-app coaching in the form of props, reminders, Q&As, and personal mentoring.