The Android operating system, love it or, hate it. Well I love it!. Android stands for Freedom as the XDA community will tell you. It’s made great strides over the last four years and has become extremely useful and great fun to use. And with now you have over 700,000 apps to choose from the Google Play Store
But if you asked me what I think Android’s greatest weakness is, I’d probably point – no I would point to the various device makers. Some of them do great things with the operating system, but far too many of them load up an outdated version of Android, tart it up with largely unnecessary changes and ladle on the crapware.
Google knows this too, and that may be why it’s making a renewed push for its own Nexus-branded devices. The company’s announced and the forthcoming release of the Nexus 4, the latest Nexus phone. Then you have the Nexus 10 which is a new large tablet and the Nexus 7 – the smaller, previously released tablet – now has been beefed up with more memory for the same price or, very near to it.
Despite Google’s purchase of Motorola Mobility, it doesn’t make the Nexus-branded devices. In fact just recently Google admitted – what we already new – that they were after the patent portfolio. So will Motorola make a Nexus model soon? Well the likely answer is yes but, I think Google did not want to alienate the other manufacturers, so past the mantle of Nexus brand around the main companies first. The Nexus 4 E960 made LG (Lucky Goldstar), the 7 inch is made by Asus and the 10 inch is made by Samsung.
So why is Google lavishing attention on a narrow range of Android devices?
The Nexus devices are the only ones with completely unmodified versions of Android – they’re the “pure” experience. Google has the GED (Google Experience Device), backed by Google but manufactured by other companies, Motorola being one with the Xoom tablet US version.
Beyond nerd cred, going unmodified has some distinct advantages. Not only do you avoid less-than-ideal changes and crapware you can’t get rid of, unless you root it, but, you’ll also be in-line for the latest updates the instant the new version of Android comes out. The other device manufactures have to account for the changes in programming, so it can take many months before the upgrade hits, if they get upgrades at all.
So come November 13th I’ll be a happy chappie with my new Nexus 4 in hand.