Apple's recently acquired Beats business won't be seen on camera at National Football League games, even though the Beats headphones are very popular among many NFL players.
Re/code reports that the NFL has a headset sponsorship with rival Bose, and as a result, players cannot wear Beats headsets while on the field playing games. That restriction even extends to post-game interviews with TV reporters and practice sessions.
In a statement, a Beats spokesperson said:
Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual Music can have a significant positive effect on an athlete's focus and mental preparedness and has become as important to performance as any other piece of equipment.
Beats products claim 61 percent of the US market share for headsets that cost $100 or more. Bose is a distant second at 22 percent. What do you think of the NFL's decision to ban rival headphones from being used by players while at games and while they are on camera?