At the Microsoft E3 2012 Press Conference Microsoft executive Yusuf Mehdi talked about a rather amazing brand partnership, introducing Stefan Olander, Nike vice president. The Nike+ service, already made famous for its partnerships with Apple, and the ability to help track your workouts and keep you motivated to stay fit, is coming to the Xbox 360. Olander came on to show us the history of Nike+ and the goals of Nike to help empower the athlete in everyone to reach their peak of performance. A demo of footage of a title called Nike+ Kinect Training hit the jumbo screen with flashes of CGI models inter-spliced with live action human models demonstrating moves -- even flash of a screenshot showing the Nike+ app on a Windows Phone tracking a workout.
But not much else was talked about. Would Nike+ track you as you played all kinect titles? Would you know just how many calories you might have lost while shaking your money maker to the dance moves of Dance Central 3? Would you be able to know you not only saved the world with the Mutant, Magic, and Technology infused powers in Avengers: Battle For Earth? What about the workout you get from a magical onslaught you wrought upon the hoards of baddies in Fable: the Journey?
I, like others, expected to get more information at Microsoft's E3 Xbox booth. But, alas, that was not true. From what I could get from the very mum public relations team of Edleman the Nike+ will not be integrated across the board to track your workout in any other kinect games. It will only be applied to the Nike+ Kinect Training. I'm personally sadden by the fact I will not get to know how many calories I loose playing with virtual baby tigers in Kinectimals. Microsoft PR told me that more information about Nike+ on Xbox will be released Monday June 11th.