The Nintendo Switch has been a pretty remarkable financial success, even seeming to surprise Nintendo. That has drawn comparisons to the runaway success of the Wii, and Nintendo president Tatsumi Kimishima has now said they're ramping up production of the Switch to make sure it hits the critical point where it can rocket upwards.
In an investor Q&A session, Kimishima said the company has increased its manufacturing output. The goal is to reach 10 million units in this fiscal year, which will start to turn the corner on profitability. Nintendo also sees that as the magic number to tempt more third-party development from publishers.
"Being able to reach an installed base of more than 10 million units is fundamental to creating a strong business in a number of different ways," he said. "Shipping 10 million hardware units this fiscal year, as planned, will give publishers and the rest of our business partners a sense that the future of Nintendo Switch is more promising."
In the meantime, Kimishima said the company is planning first-party titles to keep the success snowballing, which could lead to matching the success of the Wii. Plus, he feels that as a portable system, it could have appeal like its handheld business, in which some families would buy multiple systems.
“If our sales go according to our plan this fiscal year, we will be able to see Nintendo Switch gaining the momentum in which it can approach relative parity with Wii afterwards," he said. “Plus, considering that Nintendo Switch is a home console video game system that you can take with you on the go so you can play anytime, anywhere, with anyone, we think there will be households that feel as though one is not really enough. This is another point that drives us to match the scale of Wii's popularity with Nintendo Switch."