Nintendo’s latest sales update reveals that is has sold 50 million portable gaming systems over the lifetime of the system in the U.S.
At that rate, Nintendo is definitely one of the leading portable gaming manufacturers in the U.S., but for comparison’s sake, we dug up numbers for the iPod touch, which is likely Apple’s most comparable device, rather than the always-connected iPhone, or its larger and more expensive cousin, the iPad.
In a lawsuit, Apple revealed that as of March 2011, it had sold more than 60 million iPod touches worldwide since late 2007.
While those aren’t entirely comparable numbers because one is worldwide and the other is only in the U.S., many are saying that Apple’s products are starting to eat into Nintendo’s traditional base of players. With these figures being slow close, and Apple claiming that the iPod touch is the No. 1 portable game player, you can start to see why.
Last month, Nintendo sold more than 260,000 Nintendo 3DS units in the U.S., an increase of more than 10 percent from the previous month, following a much-needed price drop on Aug. 12.
The numbers were part of The NPD’s monthly figures that state the overall health of the videogame industry. Generally, September is a sleepy month as consumers hold off making any big purchases and manufacturers delay big launches until the holidays.
The NPD Group said spending on hardware and software in September totaled $1.16 billion, falling 6 percent from the same period a year earlier when consumers spent $1.23 billion. The sales only represent physical retail sales, and do not include digital sales, which are fast-becoming a big chunk of the industry.
During the month, software sales were helped out by the newly released Madden NFL by Electronic Arts, which was the top selling-game during the month.