The line outside of Nintendo's flagship store in New York ahead of the launch of the Wii U console.
(Credit: Mark Licea/CNET)
Apple isn't the only technology company that can command a line of hard-core fans.
With the upcoming Wii U console launching on Sunday, Nintendo fans have already started to line up at the Japanese video game maker's flagship New York store in Rockefeller Center.
The line wasn't long -- roughly a dozen people were there, with some hanging out inside the store. But the metal barricades were up and individuals had been camping out for the past few days.
The first person in line, well-known Nintendo fan Isaiah Triforce Johnson, had been waiting for nearly a month, but also has sponsors supporting him. Johnson said he had been the first in line to several Nintendo launches, including a few consoles, handheld systems, and games.
The Wii U comes at a time when interest in the Wii is waning as more consumers spend more time on mobile games found on tablets and smartphones, or gravitate towards more serious systems such as Microsoft's Xbox 360 and Sony's Playstation 3.