GLOBAL – You don’t get to make the brightest touchscreen on the planet without being pretty, er, bright. So I pressed for an interview with Peter Nisula, head of the Nokia 701 development team, to find out how he managed to leave the rest of the world’s phones in the shade.
Creating a phone with the worlds brightest screen is great, but why did you do it?
In honesty, there’s two answers to this question. The first answer is, well, why not? We’ve got the technology to do it. The second answer is that having a screen that’s super-bright means that when used outdoors, it’s even easier to see what’s displayed on the screen if it’s lit really, really well.
The IPS LCD with ClearBlack technology makes the bright parts of the display bright and the dark bits, especially the black colours, dark. This combination gives a really clear display for the user.
Doesn’t a super-bright display drain the battery of the phone quicker?
There is very little impact on the battery life. Before we make any phone we perform studies in order to determine how people will use their phones on a daily basis. How long they spend on gaming, listening to music or even the simplest of tasks such as just standing at a bus stop typing a text message. All these things are considered when we make a phone.
Although the screen of the Nokia 701 is the brightest screen on a smartphone, it’s not always cranked up to the highest level of luminance. As with most Nokia smartphones, there’s a built in ALS (ambient light sensor) that senses the light in the environment and adjusts the screen accordingly. If it’s really bright, the phone turns down the screen brightness and the opposite happens if you’re in a really dark place.
How bright is this exactly?
The brightness – or luminance – is measured in what’s called nits and the Nokia 701 screen has 1000 of them.
1000 nits huh? So, what does that mean? In real-life terms?
Well, think of it this way. 1000 nits is equivalent 3145 lux. Sunlight on an average day ranges from 32,000 to 100,000 lux, TV studios are lit at about 1000 lux and moonlight measures at 1 lux. So, it’s clearly not as bright as daylight but much brighter than moonlight. However it’s three times brighter than a TV studio making it very bright.
Oh, and the max brightness of the Nokia 701 is three times brighter than the iPad, if that’s a good example?
Is this really the brightest smartphone screen to date? What do other phones measure up to?
We know all the display manufacturers in the world, so we know the situation really well. We can bravely say this is the most brightest smartphone screen in the world, and have the measurements to prove it. Here are just some:
HTC Desire – 236 nits
Nokia C7 – 274 nits
Apple iPhone 4 – 502 nits
LG Optimus Black – 700 nits
Nokia N8 – 400 nits
Nokia E6 – 900 nits
Nokia 701 – 1000 nits
Are there plans to introduce IPS LCD screens to every Nokia smartphone?
Of course, we’d love to have IPS LCDs on all future Nokia smartphones. But we don’t know if that’s going to happen. We hope it will.
If you’re still confused about some of the terminology used – and to be honest, it baffles us slightly, too – we’ve written a separate piece that explains all when it comes to nits and lux.
Would you like a smartphone with the worlds brightest screen? Let us know your thoughts, in the comments below.