Axel Meyer is a name and face that should be instantly recognisable for any Nokia fan who has watched Nokia talk about their device designs over the year. It’s great to see him still there at Nokia, now talking about their latest and come back device, the Nokia N1.
Oooh, N1 sounds great right? Nseries
Axel talks about creating a product that feels natural, that doesn’t distract. It has natural interfaces such as the ‘calligraphy’ or scribble to find your apps. You don’t think about the object but the experience. It’s not a produced piece, just an interview so it does feel a bit wooly in parts.
It wasn’t about just designing the body…but the whole product, inside and out, each component.
This is not an ordinary product. It’s really well made.
“It’s up to people to go and enjoy it”.
You might think the last phrase was dismissive but the sentiment was the same in the N9 promo, “I love the N9, but I leave it to you to love it too”.
Essentially the product will speak for itself.
N9 with Axel.
“We didn’t look at the competition”
“We removed everything that wasn’t needed”
“it’s about simplicity” << feels like the same principles.