Apple still has a dominant market share over other companies in terms of consumer electronics because of their iOS devices. Barnes Noble and Amazon however, are slowly catching up because of their effective marketing strategies and formidable line of products; the Nook and Kindle respectively.
Both are reputed to produce high-end tablets, and have established themselves in the tech market as of recent as best-sellers with sales gradually going up by the millions. Even though they are considered to be the best in terms of convenience because of their small size and simplicity, they are terribly outclassed by Apple’s ingenuity with their iOS.
To get their fair share of sales, both companies have been focused on pricing their products gracefully at competitive levels. The other big catch is that they actually have people giving first-hand demonstrations in their retail stores so as to increase public awareness. It is sufficiently effective and the companies needn’t have to worry about heavy competition blocking their opening.
This is mostly true because having both a physical and virtual medium in which to market their products can allow them to cover as much ground as Apple; at least, as much as they possibly can.
In regards to pricing, the Nook and its variations; the Nook Simple Touch ($99), the Nook COLOR ($199) and the Nook Tablet ($249), have all proven to be popular in their own right because of their status as fairly excellent E-Readers and Tablets. Amazon is getting into the fray as well by putting the Kindle up at $199.
People that already have a low budget to begin with and thus cannot afford a Mac altogether are already set into purchasing these “cheaper” tablets. Despite being at a disadvantage against Apple because of the latter’s more extensive iOS system functionality, they make up for it with sheer perseverance and a more diverse sales pitch.