When Barnes&Noble began its massive media campaign of commercials for its Nook e-reader, the imagery was very serene and quite deliberately targeted to women. Images of users lounging on window benches while their children played in the yard or of readers under umbrellas at the beach were intended to draw in a demographic who simply wanted to enjoy a good book with the convenience of digital. At a press conference in May of this year, B&N unveiled its back-to-basics device, the Simple Touch Reader, for those who didn’t want or need the added features of the Nook Color.
Now, Barnes&Noble is returning its attention to its Nook Color and NOOK tablet users with a release of a variety of apps and games. NOOK will now have dedicated apps for the popular games Words with Friends and Plants vs. Zombies, as well as an app for social media site Twitter. These apps join the already popular NOOK apps for Angry Birds and Scrabble.
“For those who love to read and enjoy playing word and classic games, finding kid-friendly treasures, travel apps and more, NOOK Tablet and NOOK Color continue top holiday wish lists,” said Jamie Iannone, President of Digital Products, Barnes & Noble. “Customers can find thousands of popular NOOK Apps optimized for our brilliant 7-inch VividView™ touchscreen to keep them entertained, learning and exploring on our highly portable devices. We encourage holiday shoppers to visit one of our stores to experience some of our incredible apps on our award-winning devices. We’ll even gift-wrap your new NOOK device for free.”
Barnes&Noble sweetened the deal in a press release today by offering some incentives for people who are still planning on purchasing an e-reader device or tablet this holiday season. They’ll bump up to free expedited shipping on any NOOK device purchased today.