The Nook Simple Touch Glowlight has earned itself the distinction of being the first front lit e-reader to breach the £50 mark, thanks to a price cut that has made the device cost just £49. The front lit e-reader had seen its price downsized to £69 from £109 earlier in the year, though the latest round of price reshuffling introduces a new low in e-reader price war. The Nook Simple Touch already costs a miserly £29, down from the £79 it cost earlier in the year. Compared to similar offerings from Amazon, the Kindle Paperwhite and the standard Kindle e-reader costs £109 and £69 respectively.
This highlights B&N’s effort to gain as much market share as possible. The price is perhaps the lowest that it can be and is well in time to ensure the Nook e-readers make the maximum possible impact during the holiday shopping period. The Nook Simple Touch Glowlight offers all that the Nook Simple Touch stands for, which includes an e-ink based display and a long battery life that can last well over a month.
In addition, the Nook Glowlight also comes with a series of LEDs aligned along the top of the display which brightens up the screen to ensure it is visible even in low light conditions. The light might not be as well distributed as on the Kindle Paperwhite, but it still allows for a comfortable read during low light conditions, something that is aided with its light and compact build.
B&N maintained the price cuts are just an extension of their affordability drive to ensure digital reading is accessible to all. Needless to say, both Nook e-readers come backed by the Nook online library, one of the biggest in the world.