According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on a media-related announcement.
Per the usual caveat, the tech giant is well known for moving around their public show-and-tells, so this could certainly change at any moment.
But, for sure, several sources underscored that the event is not related to an upcoming version of the iPad 3, the next iteration of the popular tablet device that many expect to be available in 2012.
Also unlikely, the rollout of Apple’s large-scale rethinking of its interactive television initiative that it has been working on. While the company is expected to launch a new Apple TV product later in 2012, such an event would also certainly be held in the heart of the industry in Hollywood or at least in Silicon Valley.
That leaves some kind of advertising or even publishing announcement, which might be the case, since Apple SVP of Internet Software and Services Eddy Cue is reportedly involved.
Cue is in charge of a large swath of Apple’s media units, including the iTunes Store, App Store, iBookstore, as well as iAd and its iCloud services.
It’s well known in the ad industry that Apple has been searching for a new head of its mobile advertising unit, since Andy Miller left last summer.
But such an appointment has not been made as yet, said sources.
The last time Cue was in New York for an event, by the way, was nearly a year ago, when Apple helped launch News Corp.’s online magazine, The Daily.
And Apple also recently opened a splashy new retail store in Manhattan’s Grand Central Terminal, and has been refurbishing its flagship glass-entered one on Fifth Avenue too.
The holiday-having Apple PR team declined comment, but wished me a “happy, happy new year.”