The state you call home may indicate more than you realize about your mobile phone preferences.
In a July report, mobile advertising company Jumptap released a colorcoded map, entitled “United States of Android,” showing the geographical mobile makeup of the United States.
Yellow states are dominated by Android admirers and blue states by iOS fans. BlackBerry is prevalent in the handful of gray-shaded sates. As you can see, Android patriots are amassed in South and Southwest states, while iOS loyalists are pooled together in Northeast and Midwest states. In particular, California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use, according to the report.
With California skewing toward Android usage, the company decided to further breakout mobile predilections in the state city-by-city. iOS cities include San Francisco, San Jose, Modesto, Oxnard, Santa Barbara, Chico, Santa Cruz, San Luis Obispo and Napa. Sacramento, Visalia and Redding are Android cities. Meanwhile, San Diego, Los Angeles and Riverside are bubble cities that are too close to call.
We should note, as Jumptap does, that numbers do no represent market share or shipment numbers, but instead reflect the data of the 83 million users on the company’s network.