First, let me say I don’t think the iPad is in any danger of disappearing any time soon. While there
has been a “lull” in sales growth over the past two quarters, Apple still sold more than 13.3 million of the critters in its 2014 fiscal Q3, which is an awful lot of iPads. It keeps it solidly in
first place among tablet vendors, and the tablet market as a whole continues to grow.
However, my guess is that the iPad is suffering a bit of a late-adolescent identity crisis at the four year mark, in that it remains unclear just what its mission and purpose are in
the not-really-post-PC era.
The iPad is unquestionably an excellent content consumption device, but is it that much better than a large-screen smartphone? Apple also seems keen on pitching it as an enterprise-worthy
platform, viz. the recent “landmark” alliance deal with IBM to develop business
software for iOS and have IBM’s sales army flog Apple iDevices to their enterprise clients. However, the iPad still lacks some features and capabilities, the absence of which frustrates users who
try to do serious work on the iPad. Apple CEO Tim Cook may do 80% of his work on
his iPad, but I would guess that in his case it’s…