The U.S. smartphone market grew by 21 percent in 2013 and the big sales winner was Apple with 45 percent of the market. The NPD Group shared the annual data on Thursday, noting that the iPhone maker experienced a small boost over 2012′s U.S. market share of 44 percent. Samsung and LG also grew U.S. sales at the expense of HTC and Motorola.
And speaking of expenses, those who can afford more of them generally bought iPhones. NPD broke out smartphone market share by consumer income levels and found that Apple rules the roost for customers with $60,000 or more in annual income.
Source: The NPD Group/Mobile Phone Track
Save for device refreshes, the real U.S. growth continues to be in the lower income segments, with those earning less than $60,000 in income accounting for 56 percent of the U.S. smartphone sales market. And sales growth for those earning less than $30,000 a year in the U.S. jumped to 31 percent in 2013 from 21 percent in 2012.
As for Apple, having the top overall market share in its home country is a good problem to have. And until something disruptive comes along that’s not from Apple, there’s little reason to suggest the company will have problems staying atop the market.