Nvidia is preparing to launch a new gaming device - that much the company has confirmed.
According to the BBC, that device will be a Nvidia Shield follow-up with a different form factor - and it might focus on the living room.
Like the Shield, this new Nvidia device will be able to stream Windows games from a PC (one with a newer Nvidia GPU that can support the Nvidia GeForce Experience, at least) and play Android games natively.
But unlike the niche Shield, this gadget may focus more on rivaling the upcoming wave of Steam Machines, with a controller sold separately rather than built right in.
The new device is said to have an HDMI out port, though granted the Shield did as well.
It's unclear exactly what form factor the BBC believes the new Nvidia gaming device might ultimately take, however.
The report never comes out and says it, but it seems the gadget in question might be one and the same with the rumored Nvidia Shield tablet that keeps popping up.
For one thing the BBC says it "can also stream PC games to a TV via its HDMI-out port" (emphasis added), implying it has its own screen; and the site also says that Nvidia may intend this device to serve as an example for "other tablet and smartphone manufacturers."
Tegra K1 in the house
Naturally this mysterious Nvidia gaming device is also said to be packing the company's flagship Tegra K1 chip, another similarity it has with the rumored Shield tablet.
An Nvidia spokesperson unsurprisingly declined to confirm with the BBC exactly what the company is working on, but did share that Nvidia has an "awesome new gaming product that is launching soon."
With Steam Machines delayed until 2015, Nvidia might be able to get a head start with whatever this is.
Now all the rest of us can do is sit back and watch the living room PC wars continue to play out.