It’s a cut-throat existence in the world of Android voucher code apps. No sooner had O2 launched their Priority Moments app on Friday, offering their customers exclusive offers from the likes of WH Smith, Harvey Nichols and Halfords, then the cost-slashing warriors of MyVoucherCodes.co.uk were fighting back.
“O2 should be commended for launching their voucher code marketing tool,” hollered Mark Pearson, the Chairman of MyVoucherCodes.co.uk. ”But it is a shame that it lacks volumes in terms of actual vouchers, has a far smaller number of shops and retailers than others in this area such as the market leading MyVoucherCodes App and worst of all, is only open to O2 customers.”
Shocking and in no way self-promotional stuff, but at least O2′s ‘inferior’ Android app doesn’t threaten the UK’s economic recovery. Right?
“It is clear that the voucher codes industry plays a vital role in the retail market and as many analysts have said, has contributed towards some retailers surviving the recent economic downturn,” lamented Mr Pearson. “It is disappointing that O2 just views the arena as the right place to launch a marketing gimmick.”
There’s no comment from O2 yet as to how they like ‘dem apples but if you still fancy getting your hands on the Priority Moments app, then it’s now free to download from the Android Market. For full list of participating retailers head to the O2 Blog.