The smartphone market is constantly evolving with new players, making it impossible for any company to rest on their laurels. We’ve seen some of the best Android OEMs in the world drop in popularity after a generation or two while relative newcomers have started to see tremendous success. Today, OnePlus has announced their newly released OnePlus 6 has sold 1 million units in just 22 days—vastly outperforming the OnePlus 5 and OnePlus 5T.
This is an accomplishment for OnePlus considering that they are best known for their digital marketing. Companies like HTC and LG are struggling to stay relevant even with their new flagship device releases (the HTC U12+ and LG G7 ThinQ) having a presence in retail space. While OnePlus sells their devices through some retail partners, they, along with Xiaomi, have shown how to convert Internet enthusiasm into sales.