Amazon revealed that as many as 25 out of 100 of its best-selling titles in 2012 were from indie publishers. This should serve as a measure of the growing clout that the indie publishers and authors have come to wield. Also, lest anyone have any doubt about what exactly “indie” refers to or whether it would include publishing via any of those other than the big six publishing house in the US, an Amazon spokeswoman clarified by saying: “This figure is referring to Kindle books on Amazon.com in 2012, with ‘indie’ meaning books self-published via Kindle Direct Publishing (KDP). So a quarter of the top 100 bestselling Kindle books on Amazon.com in 2012 were self-published via KDP.”
Experts believe the share of authors preferring to publish their own books is fast catching on, so the percentage of indie authors is expected to rise further in the coming years. As Orna Ross, director of the UK Alliance of Independent Authors, which is a representative body of self-published authors, said: “We are in the middle of a major change. I wouldn’t be at all surprised if we reached a situation where the majority of the top books are author-published. I don’t see what would stop that.”
Another trend is self-published authors who make it big ending up landing lucrative deals with conventional publishers. Paul Pilkington, a lecturer in a university in the UK, signed up with the UK-based publisher Hodder & Stoughton after two of his novels went on to sell more than 150,000 copies, other indie authors who got picked up by conventional publishers include the likes of Kerry Wilkinson and Beth Reeks. Kerry Wilkinson signed up with Pan Macmillan after success with his crime series which he had initially self-published. Beth Reeks, the nineteen-year-old student of physics, has been picked up by Random House after her romantic fiction, The Kissing Booth, which she had published at the storytelling site Wattpad, created a fan following of over 19 million.
However, not everyone is impressed with the development. As independent publisher Colin Robinson of Or Books cautioned: “It’s possible that some of the publishers I’ve never heard of are in fact imprints set up by the author of the book but, especially as several appeared with books by more than one author (or at least one author’s name), it seems unlikely that more than a few are. Disney and Little Brown are doing great. So are joke books.”
There has been a recent furor when erotic or adult themed novels ended up being listed alongside children’s titles, pointing fingers at self-published authors of those works. The booksellers blamed this on the rampant increase in indie authors who often would publish such stories to gain publicity or earn money.