The OnePlus 2 is asking its dedicated community to once again "Never Settle," with an upgraded Android phone that has a major specs bump and costs a little bit more than before.
How much? Well, the price of the new OnePlus phone is still far cheaper than many of the best phones out there. It'll cost $389 (£289) for the 64GB version and $329 (£239) for the inferior 16GB edition.
That's extremely competitive for a phablet with a 5.5-inch LCD. It still has a battery-friendly 1080p and 401 pixels per inch, but it's brighter than before, making it ideal for use in direct sunlight.
The OnePlus 2 camera is ready to cooperate in low-light conditions, too. Even though it sticks with a 13MP sensor, it now captures more light than before with larger 1.3 micron pixels.
Another ease-of-use addition to the OnePlus 2 is a fingerprint sensor, one that's faster than the iPhone's TouchID biometric system, according to the company. Get ready for ultra-fast Android Pay, folks.
OnePlus 2 'future-proofed for years to come'
OnePlus is promising that its phone is "future-proofed for years to come" thanks to top-of-the-line specs at an affordable price. It'll also be customizable with swappable back covers.
Future-proofing is being accomplished with a tweaked Qualcomm Snapdragon 810 octa-core processor clocked at 1.8GHz. The company has previously teased that it solved the problems of this troubled chip, as we've seen in the LG G Flex 2.
Backing this up is 4GB of RAM for the 64GB edition and 3GB of RAM for the entry-level 16GB model, a.k.a. the cheap-o one you shouldn't get. An Adreno 430 GPU is handling the graphics processing.
OnePlus 2 is actually ahead of its time with a USB Type C port for faster charging, data transfer and reversibility. It's going to be interesting to see how many other manufacturers follow OnePlus' lead.
OnePlus 2 release date
OnePlus 2 features dual SIM support, meaning you'll only need to carry one phone with you instead of two if you're that sort of person.
That's good news because the invite system in order to buy the phone, while said to be improved, is still going to be limited at first. The 16GB model won't even be available until later this year.
So when does the 64GB version finally arrive? While invites have already started, the true OnePlus 2 release date August 11 in the US, UK and other European countries.
OnePlus 2 is calling its new phone a 2016 "flagship killer." Whether or not everyone agrees depends on what the competition has planned and if enough customers can get a hold of invites this time around.