O2 has announced that it will be the first network to stock the OnePlus 3 in the UK, marking a big moment in the phone manufacturer's history.
Previously OnePlus has shifted its phones through its invite scheme (with varying results) and online retailers, meaning the chance to get its message out to consumers has been slim.
The brand has always relied on word of mouth for marketing, and while it feels strange to consider one of the most popular phones among TechRadar readers an unknown handset, without network support many people are unaware of the 'flagship killer'.
O2 is offering the OnePlus 3 from £28 per month for 500 minutes, 500MB of data and unlimited texts, which is hardly the low-cost tariff you'd expect to be associated with the brand that's disrupted the industry by selling handsets for nearly half the cost of the top-end models with similar specs.
But in comparison to the other phones on O2's books, that same price will get you a refurbished iPhone 6 and a Samsung Galaxy A5, both of which are blitzed by the OnePlus 3's spec list.
So while it's cheap compared to the rest of the phones ranged by O2, here's hoping it comes to the other online reseller networks, where prices are traditionally much cheaper.
Power and performance
As a refresher, the new OnePlus handset has a 5.5-inch 1080p screen, a Snapdragon 820 chipset, a 3000mAh battery (which competes with the bigger boys in our power tests, although doesn't always come out on top...) and fast charging capabilities.
While there are plenty of decent Chinese phones appearing that offer better spec at a lower price than the incumbent flagship handsets, most struggle to get onto shop shelves, so this move could give OnePlus a significant advantage in the UK market.
O2 also has a history of being the exclusive stockists of notable phones, as it was the first to bring the original iPhone to the UK, the Palm Pre and the Amazon Fire Phone... well, two out of three ain't bad.
If you're interested in checking out the phone for yourself, O2 is hosting a pop-up event in its Westfield White City store on September 29 from 10am-10pm, the day the phone will officially go on sale through the network.