Last week OnePlus held a flash sale on their OnePlus One smartphone and it appears the sale may have revealed the sweet spot for buyers interested in the device. According to OnePlus, they were “blown away” by the response to the sale. That caused them to go back and take a look at their books, probably with an eye toward reducing their profit margin in deference to a lower price point. The work that was done will be a benefit for buyers who may have missed the flash sale. OnePlus has announced that they are making the starting price of $249 for a OnePlus One a permanent price change.
In conjunction with this new pricing strategy, OnePlus also announced a new partnership they have forged. OnePlus is bringing Dropbox on board as a partner to offer a one year Dropbox Pro subscription + 64GB OnePlus One bundle for only $349. With Dropbox Pro, users will get 1TB of cloud storage along with the normal features of Dropbox. Since a 64GB OnePlus One now runs $299, the Dropbox Pro subscription is effectively $50 for one year compared to the normal cost of $120 per year for 1TB of space.