OnePlus is slowly releasing information about the upcoming OnePlus One smartphone, slowly building hype while not allowing any sort of major leaks. I like the approach, and I’m genuinely getting excited for the device. The latest announcement the company has made was on Twitter, and it was price. Despite the device’s high-end specs, including a Snapdragon 801 and 5.5-inch 1080p display, the company says that the price tag will be under €350 in Europe.
CEO Pete Lau has said that the European market has shown a lot of interest in the device, so the price will significantly undercut the competition. In US dollars, that’s around $480. It’s a bit higher than the previously announced under $400 price point, but the US price could be a bit cheaper. We do sometimes get cheaper electronics here in the States.
Even so, that price is pretty low and can really be justified when looking at those specs. However, it’ll be hard to compete with the $350 Nexus 5. What will it take for you to buy this device? Leave a comment!