Ladies, how would you feel if a company asked you to photograph yourself with its logo on a piece of paper? Perfectly fine, likely. But what if that company also offered an option to do the same, but the logo had to be on some part of your body? Yeah, not great. Though, if you were the most well-liked, you would get the opportunity to purchase a device! Just the opportunity! That is exactly what OnePlus asked women to do earlier today when it launched the Ladies First contest.
The content would reward the top fifty most well-liked women with a company shirt. Then, OnePlus would give a single invite to purchase the OnePlus One to the woman that had the favorite photograph. So the winner of the contest doesn’t even get a OnePlus One. They get an invite to purchase the OnePlus One.
This obviously did not sit well with many people due to what it asked of women. In addition to that, users on the contest’s thread were posting photographs of women donning the OnePlus logo, many of which were a little racy. News of the contest made its way around the world and the link for the contest’s announcement thread is now dead. The Ladies First contest is gone and the company still has yet to remove the tweet announcing the content.
Cyanogen, the company behind the OnePlus One’s software, issued the following on Twitter:
We value all of our users and do not support any contest that objectifies people