Today, April 8, marks the four hundred seventy-sixth day of OnePlus’ existence. The company decided to issue a statement regarding its past, present, and future to acknowledge the milestone. Its forums have reached ten million posts and the company appreciates fans staying with the company through tough times. Despite its setbacks and speedbumps, OnePlus proclaims it has yet to reach “1% of our potential.” OnePlus generally apologizes for such matters in its statements and this one is no different. The company has committed to its initial approach of communicating efficiently.
The following is where OnePlus enters apology territory, promising continued transparency and change:
Over the course of time, we’ve forgotten to remain true to some of our initial ideals. For one, we haven’t been communicating as much as we could. Sure, we’ve been extremely busy, and there are a number of excuses that can be given for any situation. But what is OK to compromise on, and what isn’t? If we only follow best practices and default to safe, what’s stopping us from fading into obscurity like everyone else?
Increasingly, I see people in our industry trying to figure out what OnePlus is all about, and there are many interpretations and theories. The truth is, we’re also figuring things out. What we do know is that we’re on to a good start, and if handled properly, we have the opportunity make significant positive impact to the world. But how? Some of us have literally poured our hearts into this. We’ve made sacrifices on pivotal things like relationships with family and friends. Not to mention time, which in the end, is the only currency any of us really possesses. Our sacrifices are not made to create something mediocre. Spectacular needs to happen.
The reason I’m writing this is to touch base with you, our community. Many things have happened, and many things are happening. I want to keep you guys in the loop by communicating more often. And maybe, along the way, you could help us discover what OnePlus is about.