OnePlus has made a lot of headlines over the past year for its first product, the OnePlus One smartphone, a premium-spec Android device that comes in at an affordable $299/$349 (16GB/64GB). The only problem is, it hasn’t been the easiest of devices to get a hold off, given the invite-only system it has hitherto operated — until now, that is.
Although OnePlus has previously removed its invite system for short periods of time, the Chinese smartphone company has now revealed that it’s making moves to expand the availability of the device by opening up its sales to anyone — but only on Tuesdays.
Although the company has faced criticism in some quarters for trying to generate buzz and hype by limiting availability of the phone, OnePlus has implemented its invite-based system to try to ensure its supply can keep up with orders, which is at least partly why it has operated this “trickle-out” system.
However, by opening up orders for a 24-hour period only, starting at midnight PST, it will surely only succeed in creating a concentrated surge in orders that it will struggle to cater for. At any rate, all successful buyers will receive invites which can be passed on to buddies (or sold on eBay, which seems to be quite prevalent).
Today’s news could also be partly designed to generate buzz ahead of its “big reveal” later this week, when OnePlus is expected to officially unveil its new OxygenOS, which is basically a variant of Google’s Android Lollipop OS.
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