The OnePlus X has been officially unveiled in London, with a sleek new look and a price tag which will have everyone's bank manager smiling.
OnePlus has moved away from the design ethos of it flagships, the One and 2, with the OnePlus X sporting a metal frame and glass clad front and back. It's fair to say there is more than a passing resemblance to the iPhone 4 and iPhone 4S in play here - which may irk some people.
A quick peek under the hood though and the OnePlus X sports a reasonably strong line up of specs with a Snapdragon 801 processor, 3GB of RAM, 16GB of internal storage, microSD slot, 5-inch full HD display, 13MP rear camera, 8MP front snapper and a 2,525mAh battery.
The processor is rather old, featuring in some of the top handsets from 2014, so performance won't be up there with the OnePlus 2.
Price, price baby
It's OnePlus' slimmest handset to date at 6.9mm, and with dimensions of 140 x 69mm it should fit in the hand a lot easier than its bigger brothers.
Running the show you get Android 5.1.1 Lollipop, which has been coated in the Chinese firm's own Oxygen OS - a light skin which adds additional features to the interface.
The OnePlus X is priced at just £199 (around US$300, AU$400) for the Oynx (black) model, with a release date set for November 5.
If you fancy the Ceramic edition (which is heavier at 160g vs 138g) then you're looking at £269 (around US$400, AU$550) - and this variant is limited to 10,000 units. Is the added price for exclusivity worth it? We'll leave that decision up to you.