Marketing never ceases to crack me up. Sometimes that’s a good thing, like when Samsung cracks a few fanboi jokes at Apple ahead of the Superbowl. It’s funny, and it delivers their message in a compelling, entertaining way. But there are some marketing efforts that are unintentionally hilarious — like when Samsung partnered with hot new clothing line Rag & Bone in February and had models walk down the runway with giant-ass phones in their hand.
Sure, humans hold their phones as they walk, so I guess product placement like this is somewhat true to life. But this isn’t funny cause it’s true; it’s funny cause it’s sad. People concerned with Rag & Bone don’t care about the Galaxy Note, and conversely, people who are extremely interested in the Galaxy Note probably aren’t all that into Rag & Bone.
I’m not trying to generalize; I just think that both brands are missing their mark. I mean, consider this: Anna Wintour, the goddess-diva-almighty-ruler of fashion, is using a flip phone and what appears to be a BlackBerry in every picture I can find of her. At the same time, look at our how our Hackathon hackers dress themselves. These worlds simply don’t collide, which is why I find it so hilarious that Lenovo is promoting its new IdeaPad 310 and 410 ultrabooks with fancy-shmancy editorial fashion photo shoots.
Let’s have a look at these, yes?
With a creative laptop dock project on Kickstarter, simultaneous web-surfing and horseback-riding could be the future of equestrianism.
The Lenovo Ideapad 310 is the perfect media player for my daily jog.
When wandering off of the highway with a handful of balloons, be sure to take your laptop. Remember the Boy Scout mantra: Always be prepared.
Dear Ideapad 310, Sorry for party rockin’.
So easy a dog can use it, while I vacuum.
Perfect for biking, bathing, and birthday caking.
Lighter than air.
I honestly don’t even know what to say about these two. Great for self-defense, perhaps?
Feel free to add your own caption in the comments section, or tweet them to me for the fun of it.