Remember that old song lyric, "I'm gonna wait till the midnight hour ..."? That would also appear to be sound advice for iPad publishers.
Jason Baptiste, founder and CMO of mobile publishing platform Onswipe told AdAge that the most activity on the iPad occurs from 9 p.m. to 10 p.m. Eastern Time.
Onswipe's stats are based on an analysis of billions of iPad pageviews the company saw across 120 million unique iPads in 2013.
The most “thoughtful” hour on the iPad is midnight to 1 a.m. Eastern Time, when readers spend over s... Continue reading >>
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