Samsung's decision to launch a new tablet might not come as much of a surprise, but the fact it's been dubbed the Samsung Galaxy Note 10.1 is.
You see, I was subject to endless talks on how the original Samsung Galaxy Note is neither a phone nor a tablet; it's the Galaxy Note, a new product category.
But having played with the new device for a while (and you can read our hands on: Samsung Galaxy Note 10.1 review here) it's clear that there's more going on here than first appears.
Firstly, it appears that what we're looking at is a Samsung Galaxy Tab fused with the Note SDK from the first device, meaning you're able to scribble all over the new tablet to edit and change things a-plenty.
There has been some thought gone into the process as well; we're not just talking about a rebadged device with some pen skills, this is deep integration of the pen with a number of apps.
It's a pretty darn good tablet as well, with the ability to watch 1080p video, take some decent snaps and browse the web at some very sharp speeds – plus it's hyper thin and jolly lightweight to boot.
What's in a name?
But it's the naming of it that makes me so suspicious… why call something a Note 10.1 when it could just be a much better Samsung Galaxy Tab, which sold well and was critically acclaimed?
Could there be an element of trying to position itself in a new category to circumvent the tiresome law suits flying around the industry at the moment? In the UK the idea of a really big Note is going to be slightly tricky to sell, as we're pretty apathetic to styluses.
But there's one thing for certain – it's not a direct iPad rival thanks to that S Pen, and that could be crucial when it comes to the debate over who stole what from whom and is trying to sell it in PC World.
The only question remains over how well it will sell: it's a very good tablet at the heart of things, one that works well, has tonnes of content and is actually rather nice to look at as well.
Essentially the only change is you can now scribble on it (although the jury's very much still out on the real benefit of being able to annotate stuff on a tablet) and if it can be positioned as a value add service rather than the reason to buy the tablet at all, then we might actually have an alternative in the tablet world.