It's pretty disheartening to get an awesome new phone only to realize the bootloader's locked down tight. That's means no custom recovery, no ROMs, no custom kernels, no... anything fun. Until, of course, some dedicated developers get ahold of the device in question and bend it to their will. That's exactly what Project FreeGee has done for both the Sprint and AT&T variants of the LG Optimus G.
The tool essentially unlocks the bootloader of both devices, allowing a custom recovery - and eventually, custom ROMs - to be flashed. Of course, it's still in its early stages of development, so a few quirks are to be expected - like invisible text on the bootloader menu (as seen in the above video).