Today, Sony Corporation announced our FY2014 Q1 results. Under the ‘Mobile Communications’ segment, Sony Mobile sales increased 10.1% year on year and we recorded an operating loss of 2.7 billion yen (27 million USD).
To go beyond the numbers, we asked Dennis van Schie, SVP Sales & Marketing at Sony Mobile to tell us a bit more about what this means and where we’re going here at Sony Mobile.
“Since we became Sony Mobile, we have made significant progress in rebuilding the business and establishing our position in the premium segment. We’ve heard from our consumers and partners that they enjoy the experiences they get with Sony smartphones and tablets. In fact, it’s part of the reason we’ve seen our Net Promoter Score increase over the past 18 months – meaning we’re getting more recommendations and positive feedback from our customers,” said van Schie.
“We’ve seen great momentum for our flagship Z series. With Xperia Z1 Compact we have established a new smartphone segment, delivering a premium flagship experience – without compromise – in a smaller, compact package. Xperia Z2 has been very well received with more than 25 awards to date and strong sales globally. In a tough and changing marketplace, we are challenging the duopoly in the premium tier with our flagship smartphones. And our partner relationships are stronger than ever, supporting a wider market reach as we continue to experience growth in key operator channels.”
“But we’ve seen a lot of changes in the industry in the past six months, with a lot of competition in the mid and low-range from both existing and new players. This has been tough, but we remain undaunted and undeterred. To succeed, we will make sure that we stay lean and fit to deliver on our promise to excite our consumers with innovative mobile experiences and stunning high quality devices, while also driving further sales by ensuring our mid-range portfolio delivers great Sony experiences to wider audiences in this highly competitive segment.
The market is changing for sure. But we are more committed than ever to success and believe we are very well positioned to adapt and adjust to that change.”